Why Not?
A mock campaign done at Boston University to help NotCo launch their new "Not Hangover" product.
Ask: Help NotCo launch NotHangover, a new probiotic shot that helps mitigate the effects of alcohol the day after (aka hangover).
Insight: If young people love to party, and if we have the technology to battle the age-old dilemma of the hangover...then why would we not cure the hangover?
