For a Journey as Unique as You.
A mock campaign at Boston University was designed to demonstrate that Amtrak can be just as customized as independent travel options.
Problem: The Growth of personal vehicles, air travel, and buses built a widespread disregard for the rail system.
Solution: Curate detailed travel guides for the unique riders that Amtrak rail lines can accommodate. Demonstrate that Amtrak can be just as customized as independent travel options.
